Content
{
"data_stores": [
{
"id": "gtm_web",
"name": "Google Tag Manager \u2014 Web Container (GTM-MDRNZRFX)",
"type": "tag_manager",
"collection_method": "client_side_pixel",
"evidence": "Request to www.googletagmanager.com/gtm.js?id=GTM-MDRNZRFX loaded as the central tag orchestrator",
"data_types": [
"page_views",
"events",
"scroll_depth"
],
"confidence": "high"
},
{
"id": "ga4_primary",
"name": "Google Analytics 4 \u2014 Primary Property (G-1FEEBQNV0D)",
"type": "analytics",
"collection_method": "client_side_pixel",
"evidence": "Requests to region1.google-analytics.com/g/collect with tid=G-1FEEBQNV0D sending page_view events",
"data_types": [
"page_views",
"events",
"user_properties"
],
"confidence": "high"
},
{
"id": "ga4_secondary",
"name": "Google Analytics 4 \u2014 Secondary Property (G-26T311XVNT)",
"type": "analytics",
"collection_method": "client_side_pixel",
"evidence": "Requests to region1.google-analytics.com/g/collect with tid=G-26T311XVNT sending page_view events",
"data_types": [
"page_views",
"events",
"user_properties"
],
"confidence": "high"
},
{
"id": "google_ads",
"name": "Google Ads (AW-17010514678)",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "Conversion pixel fires to googleads.g.doubleclick.net and googleadservices.com with conversion label NeCfCNuMwOkaEPa1n68_ and bttype=purchase",
"data_types": [
"conversions",
"page_views",
"remarketing"
],
"confidence": "high"
},
{
"id": "meta_pixel",
"name": "Meta Pixel (498148151146096)",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "fbevents.js loaded via GTM with config request to connect.facebook.net/signals/config/498148151146096",
"data_types": [
"page_views",
"events"
],
"confidence": "high"
},
{
"id": "linkedin",
"name": "LinkedIn Insight Tag (Partner ID 7288028)",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "Requests to px.ads.linkedin.com/collect and /attribution_trigger with pid=7288028 and conversionId=20244068",
"data_types": [
"page_views",
"conversions"
],
"confidence": "high"
},
{
"id": "twitter_ads",
"name": "Twitter/X Ads Pixel (txn_id: pfume / tw-pfume-pyq3r)",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "Requests to t.co/1/i/adsct and analytics.twitter.com/1/i/adsct with integration=gtm and txn_id values",
"data_types": [
"page_views",
"events"
],
"confidence": "high"
},
{
"id": "bing_ads",
"name": "Microsoft Advertising / Bing UET (Tag ID 97194847)",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "Requests to bat.bing.com/actionp/0 and bat.bing.com/p/action/97194847.js with ti=97194847 and pageLoad event",
"data_types": [
"page_views",
"conversions",
"events"
],
"confidence": "high"
},
{
"id": "reddit_pixel",
"name": "Reddit Ads Pixel (a2_gws68xi53fgh)",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "Requests to alb.reddit.com/rp.gif with id=a2_gws68xi53fgh and custom page_view event via GTM integration",
"data_types": [
"page_views",
"events"
],
"confidence": "high"
},
{
"id": "hubspot",
"name": "HubSpot Analytics & CRM (Portal 244051090)",
"type": "crm",
"collection_method": "client_side_pixel",
"evidence": "HubSpot tracking script js-na2.hs-scripts.com/244051090.js loaded via GTM, pageview pixel to track-na2.hubspot.com/__ptq.gif with a=244051090",
"data_types": [
"page_views",
"user_properties",
"events"
],
"confidence": "high"
},
{
"id": "posthog",
"name": "PostHog Product Analytics (via first-party proxy)",
"type": "analytics",
"collection_method": "client_side_pixel",
"evidence": "Requests to kilo.ai/ingest/ endpoints including config, flags, recorder, surveys, and dead-clicks-autocapture with token phc_GK2Pxl0HPj5ZPfwhLRjXrtdz8eD7e9MKnXiFrOqnB6z",
"data_types": [
"page_views",
"events",
"user_properties",
"session_recordings",
"surveys"
],
"confidence": "high"
},
{
"id": "sentry",
"name": "Sentry Error Monitoring",
"type": "other",
"collection_method": "client_side_pixel",
"evidence": "Session data sent to kilo.ai/monitoring proxying to Sentry org 4509356317474816 project 4509803388796928 via sentry.javascript.nextjs SDK v10.42.0",
"data_types": [
"events"
],
"confidence": "high"
},
{
"id": "impact",
"name": "Impact.com Affiliate/Partnership Tracking",
"type": "ad_platform",
"collection_method": "client_side_pixel",
"evidence": "Script loaded from utt.impactcdn.com/A7138521-9724-4b8f-95f4-1db2fbae81141.js which subsequently loads fast.ssqt.io/squatch-js@2",
"data_types": [
"events",
"conversions"
],
"confidence": "medium"
}
],
"data_flows": [
{
"source": "gtm_web",
"destination": "ga4_primary",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Page view events with page location, title, client ID, session parameters, and user agent hints",
"evidence": "GTM container triggers gtag/js for G-1FEEBQNV0D which fires page_view to region1.google-analytics.com/g/collect"
},
{
"source": "gtm_web",
"destination": "ga4_secondary",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Page view events with page location, title, client ID, and session data",
"evidence": "GTM container loads AW-17010514678 gtag which also fires GA4 collect for G-26T311XVNT"
},
{
"source": "gtm_web",
"destination": "google_ads",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Conversion events with label NeCfCNuMwOkaEPa1n68_, bttype=purchase, value=0, and remarketing/config signals",
"evidence": "GTM triggers Google Ads conversion pixel via googleadservices.com and doubleclick.net with conversion and gtag.config events"
},
{
"source": "gtm_web",
"destination": "meta_pixel",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Pixel initialization and configuration for pixel ID 498148151146096",
"evidence": "GTM loads connect.facebook.net/en_US/fbevents.js which fetches pixel config for domain kilo.ai"
},
{
"source": "gtm_web",
"destination": "linkedin",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Page view insight tag and conversion event with conversionId=20244068 for partner ID 7288028",
"evidence": "GTM loads LinkedIn insight.min.js which fires attribution_trigger and collect requests to px.ads.linkedin.com"
},
{
"source": "gtm_web",
"destination": "twitter_ads",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Page view events with page title, URL, and two transaction IDs (pfume, tw-pfume-pyq3r)",
"evidence": "GTM loads static.ads-twitter.com/uwt.js which fires pixel requests to t.co and analytics.twitter.com"
},
{
"source": "gtm_web",
"destination": "bing_ads",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "PageLoad event with page title, URL, keywords, consent signals, and session/visitor IDs",
"evidence": "GTM loads bat.bing.com/bat.js which fires actionp requests and UET pageLoad to bat.bing.com"
},
{
"source": "gtm_web",
"destination": "reddit_pixel",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Custom page_view event with pixel ID a2_gws68xi53fgh via GTM integration",
"evidence": "GTM loads redditstatic.com/ads/pixel.js which fires rp.gif to alb.reddit.com with event=Custom and customEventName=page_view"
},
{
"source": "gtm_web",
"destination": "hubspot",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Page view tracking with portal ID 244051090, page URL, title, visitor ID, and browser fingerprint",
"evidence": "GTM loads hs-scripts.com/244051090.js which triggers analytics script and __ptq.gif pageview pixel to track-na2.hubspot.com"
},
{
"source": "posthog",
"destination": "posthog",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Feature flags, session recordings, surveys, and dead-click autocapture data via first-party proxy",
"evidence": "PostHog JS SDK sends requests through kilo.ai/ingest/ proxy including flags, recorder, surveys, and autocapture endpoints"
},
{
"source": "gtm_web",
"destination": "impact",
"mechanism": "pixel_fire",
"latency": "real_time",
"data_carried": "Partnership/affiliate tracking initialization",
"evidence": "Impact script loaded from utt.impactcdn.com which triggers SaaSquatch referral SDK from fast.ssqt.io"
}
],
"joinability": [
{
"system_a": "ga4_primary",
"system_b": "ga4_secondary",
"join_keys": [
"client_id",
"session_id"
],
"joinability": "strong",
"notes": "Both GA4 properties share the same client_id (826842155.1776757741) and session_id (1776757740) set by the same gtag instance, enabling reliable cross-property joins"
},
{
"system_a": "ga4_primary",
"system_b": "google_ads",
"join_keys": [
"gclid",
"client_id",
"auid"
],
"joinability": "strong",
"notes": "GA4 and Google Ads share the same Google cookie space and auid (854434084.1776757741); gclid linking enabled for paid traffic attribution"
},
{
"system_a": "ga4_secondary",
"system_b": "google_ads",
"join_keys": [
"gclid",
"client_id",
"auid"
],
"joinability": "strong",
"notes": "Both fired from the same AW-17010514678 gtag config sharing auid and cookie space"
},
{
"system_a": "ga4_primary",
"system_b": "hubspot",
"join_keys": [
"user_id"
],
"joinability": "weak",
"notes": "No visible shared identifier between GA4 and HubSpot; joining would require a custom user_id or email passed to both systems, which was not observed in the scan"
},
{
"system_a": "ga4_primary",
"system_b": "posthog",
"join_keys": [
"user_id"
],
"joinability": "weak",
"notes": "PostHog uses its own distinct_id (019daf03-9457-7098-b835-904f5dca0dd1) with no observed shared key to GA4; joining requires a custom user_id implementation"
},
{
"system_a": "google_ads",
"system_b": "meta_pixel",
"join_keys": [],
"joinability": "none",
"notes": "No shared identifiers between Google Ads and Meta Pixel; each operates in its own cookie/ID space with no server-side bridging observed"
},
{
"system_a": "google_ads",
"system_b": "linkedin",
"join_keys": [],
"joinability": "none",
"notes": "No shared identifiers between Google Ads and LinkedIn; cross-platform attribution would require a CDP or manual export workflow"
},
{
"system_a": "hubspot",
"system_b": "linkedin",
"join_keys": [
"email"
],
"joinability": "partial",
"notes": "HubSpot CRM and LinkedIn can theoretically be joined by email via HubSpot-LinkedIn integration, but no server-side connection or email passing was observed client-side"
},
{
"system_a": "posthog",
"system_b": "hubspot",
"join_keys": [
"user_id"
],
"joinability": "weak",
"notes": "Both systems maintain independent visitor/user identifiers; no shared key observed in the scan, would require explicit user_id or email integration"
},
{
"system_a": "google_ads",
"system_b": "bing_ads",
"join_keys": [],
"joinability": "none",
"notes": "Separate ad platforms with independent click IDs (gclid vs msclkid); no cross-platform join path visible"
},
{
"system_a": "ga4_primary",
"system_b": "meta_pixel",
"join_keys": [],
"joinability": "none",
"notes": "No shared identifiers between GA4 and Meta Pixel; each operates independently with no fbclid-to-GA4 linking observed"
}
]
}