{
  "journey_stages": [
    {
      "id": "landing",
      "name": "Landing / Page View",
      "events_observed": [
        "gtm.js",
        "gtm.dom",
        "gtm.load",
        "page_view"
      ],
      "platforms_receiving_signals": [
        "google-analytics-4",
        "google-ads",
        "linkedin",
        "meta-pixel",
        "hubspot",
        "bing-ads",
        "twitter-ads",
        "reddit-ads",
        "posthog"
      ],
      "value_sent": "none",
      "signal_timing": "real_time",
      "evidence": "GA4 page_view fires to G-1FEEBQNV0D and G-26T311XVNT, Google Ads conversion_linker fires, LinkedIn insight tag with pid 7288028, Meta pixel config, HubSpot pageview, Bing UET pageLoad, Twitter/X pixel, and Reddit custom page_view event all fire on landing",
      "confidence": "high"
    },
    {
      "id": "scroll_depth",
      "name": "Scroll Depth (90%)",
      "events_observed": [
        "gtm.scrollDepth"
      ],
      "platforms_receiving_signals": [
        "gtm"
      ],
      "value_sent": "none",
      "signal_timing": "real_time",
      "evidence": "gtm.scrollDepth event fires at 90% vertical scroll threshold, trigger ID 20, indicating engagement tracking via GTM",
      "confidence": "high"
    },
    {
      "id": "google_ads_conversion",
      "name": "Google Ads Page-Load Conversion",
      "events_observed": [
        "conversion"
      ],
      "platforms_receiving_signals": [
        "google-ads"
      ],
      "value_sent": "value=0 with bttype=purchase and label=NeCfCNuMwOkaEPa1n68_",
      "signal_timing": "real_time",
      "evidence": "A Google Ads conversion event fires on page load to googleadservices.com with en=conversion, label=NeCfCNuMwOkaEPa1n68_, value=0, and bttype=purchase, suggesting a page-load conversion trigger with zero value",
      "confidence": "high"
    },
    {
      "id": "linkedin_conversion",
      "name": "LinkedIn Conversion Event",
      "events_observed": [
        "insight_tag"
      ],
      "platforms_receiving_signals": [
        "linkedin"
      ],
      "value_sent": "none",
      "signal_timing": "real_time",
      "evidence": "LinkedIn attribution_trigger fires with conversionId=20244068 and pid=7288028 on page load, indicating a page-level conversion event",
      "confidence": "high"
    }
  ],
  "value_estimation": {
    "methodology_level": "none",
    "value_inputs_observed": [],
    "zero_party_data_available": [],
    "zero_party_data_utilized": [],
    "static_vs_dynamic": "static",
    "estimation_gaps": [
      "Google Ads conversion fires with value=0 on every page view, providing no signal differentiation to the bidding algorithm",
      "No value signals are sent to GA4, LinkedIn, Meta, HubSpot, Bing, Twitter/X, or Reddit at any funnel stage",
      "No product/plan selection, pricing tier, or signup intent signals are captured for value estimation despite the site having a pricing page and sign-in flow",
      "No micro-conversion values assigned to engagement events like scroll depth or pricing page visits",
      "The Google Ads conversion fires on every landing page load (not gated by user action), inflating conversion volume and diluting signal quality"
    ]
  },
  "calibration": {
    "has_calibration_loop": "no",
    "calibration_evidence": "No calibration mechanism detected. No offline conversion imports, value adjustment events, or scheduled data feed references observed.",
    "offline_import_detected": "no",
    "value_update_mechanism": "no",
    "recommended_calibration_frequency": "monthly"
  },
  "journey_overview": {
    "journey_type": "medium_cycle",
    "stages_instrumented_count": 4,
    "stages_with_value_count": 1,
    "earliest_value_stage": "google_ads_conversion",
    "primary_gaps": [
      "Google Ads conversion fires on every page load with value=0, making it a meaningless optimization signal",
      "No instrumented stages beyond landing page \u2014 no pricing page view, install/sign-up intent, or account creation events detected",
      "No value differentiation between user segments, plan tiers, or engagement depth",
      "No calibration loop to compare estimated vs actual customer value",
      "Meta pixel initializes but no standard or custom events (e.g., Lead, ViewContent) are fired beyond config",
      "Missing funnel events for key actions: pricing page view, install click, sign-in, sign-up completion"
    ]
  }
}