{
  "conversion_actions": [
    {
      "id": "gads_conversion_page_visit",
      "event_name": "conversion",
      "platform": "google-ads",
      "conversion_type": "macro",
      "value_type": "static_fixed",
      "value_evidence": "value=0 sent as static hardcoded value with bttype=purchase and label=NeCfCNuMwOkaEPa1n68_; fires on every page load, not on an actual purchase event",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to googleadservices.com/pagead/conversion/17010514678/ with en=conversion, label=NeCfCNuMwOkaEPa1n68_, value=0, bttype=purchase fires on homepage load via GTM",
      "confidence": "high"
    },
    {
      "id": "ga4_page_view_primary",
      "event_name": "page_view",
      "platform": "google-analytics-4",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "GA4 collect request to region1.google-analytics.com with tid=G-1FEEBQNV0D and en=page_view",
      "confidence": "high"
    },
    {
      "id": "ga4_page_view_secondary",
      "event_name": "page_view",
      "platform": "google-analytics-4",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "GA4 collect request to region1.google-analytics.com with tid=G-26T311XVNT and en=page_view fired via Google Ads gtag",
      "confidence": "high"
    },
    {
      "id": "linkedin_conversion_page_visit",
      "event_name": "insight_tag",
      "platform": "linkedin",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to px.ads.linkedin.com/attribution_trigger with pid=7288028 and conversionId=20244068 fires on page load via GTM",
      "confidence": "high"
    },
    {
      "id": "linkedin_insight_tag",
      "event_name": "insight_tag",
      "platform": "linkedin",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to px.ads.linkedin.com/attribution_trigger with pid=7288028 without conversionId for general page tracking",
      "confidence": "high"
    },
    {
      "id": "reddit_page_view",
      "event_name": "Custom",
      "platform": "reddit",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "m.value is empty, m.valueDecimal=1, m.currency=USD sent but no meaningful revenue value; customEventName=page_view",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to alb.reddit.com/rp.gif with id=a2_gws68xi53fgh, event=Custom, m.customEventName=page_view, integration=gtm",
      "confidence": "high"
    },
    {
      "id": "twitter_page_visit_1",
      "event_name": "page_visit",
      "platform": "twitter",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed; event={} with txn_id=tw-pfume-pyq3r",
      "has_deduplication": "unknown",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to t.co/1/i/adsct with txn_id=tw-pfume-pyq3r, integration=gtm, p_id=Twitter fires on page load",
      "confidence": "medium"
    },
    {
      "id": "twitter_page_visit_2",
      "event_name": "page_visit",
      "platform": "twitter",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed; event={} with txn_id=pfume",
      "has_deduplication": "unknown",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to t.co/1/i/adsct with txn_id=pfume, integration=gtm, p_id=Twitter fires on page load",
      "confidence": "medium"
    },
    {
      "id": "bing_page_load",
      "event_name": "pageLoad",
      "platform": "bing-ads",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to bat.bing.com/action/0 with ti=97194847, evt=pageLoad, tm=gtm002",
      "confidence": "high"
    },
    {
      "id": "meta_pixel_init",
      "event_name": "config",
      "platform": "meta-pixel",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed; only pixel config/init for pixel_id=498148151146096 was captured, no standard conversion event (Purchase, Lead, etc.) observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Meta Pixel config request to connect.facebook.net/signals/config/498148151146096 loaded via GTM but no fbq track conversion events were captured during scan",
      "confidence": "medium"
    },
    {
      "id": "hubspot_page_view",
      "event_name": "pageview",
      "platform": "hubspot",
      "conversion_type": "micro",
      "value_type": "none",
      "value_evidence": "No value parameter observed",
      "has_deduplication": "no",
      "has_enhanced_matching": "no",
      "delivery_method": "client_side",
      "evidence": "Request to track-na2.hubspot.com/__ptq.gif with a=244051090 and page tracking parameters",
      "confidence": "high"
    }
  ],
  "deduplication_concerns": [
    {
      "event_name": "conversion (Google Ads)",
      "platforms_affected": [
        "google-ads"
      ],
      "risk_level": "high",
      "description": "Google Ads conversion tag with label NeCfCNuMwOkaEPa1n68_ and bttype=purchase fires on every page load (homepage) with value=0 and no transaction_id. This appears to be a misconfigured purchase conversion firing as a page-load trigger rather than on actual purchase events, which will massively inflate conversion counts."
    },
    {
      "event_name": "page_visit (Twitter/X)",
      "platforms_affected": [
        "twitter"
      ],
      "risk_level": "low",
      "description": "Two separate Twitter pixel events fire on page load with different txn_ids (tw-pfume-pyq3r and pfume) and different event_ids, which appears intentional (one specific conversion, one base pixel) but could cause over-counting if both are set as conversions."
    },
    {
      "event_name": "insight_tag (LinkedIn)",
      "platforms_affected": [
        "linkedin"
      ],
      "risk_level": "low",
      "description": "LinkedIn fires both a general insight tag (no conversionId) and a specific conversion (conversionId=20244068) on every page load. Both also fire duplicate collect and attribution_trigger requests. This is standard LinkedIn behavior but the page-level conversion may over-count if used as a primary conversion action."
    }
  ],
  "feedback_loop_assessment": {
    "platforms_with_complete_loops": [],
    "platforms_with_partial_loops": [
      "google-ads",
      "linkedin",
      "bing-ads",
      "reddit",
      "twitter"
    ],
    "platforms_with_no_loops": [
      "meta-pixel"
    ],
    "value_signal_quality": "weak",
    "primary_gaps": [
      "Google Ads conversion fires on every page load with value=0 and bttype=purchase \u2014 this is likely misconfigured and will corrupt Smart Bidding optimization",
      "No actual purchase, sign_up, or generate_lead conversion events observed in the dataLayer \u2014 only gtm.js, gtm.dom, gtm.load, and gtm.scrollDepth events exist",
      "Meta Pixel is initialized (pixel_id=498148151146096) but no conversion events (Purchase, Lead, CompleteRegistration) were observed firing",
      "No transaction IDs or order IDs observed on any conversion tag, preventing deduplication",
      "No enhanced conversions or hashed user data (email/phone) detected on any platform",
      "No server-side conversion forwarding or Conversions API implementation detected despite capi=1 flag on Google Ads tags",
      "No dynamic revenue values are passed to any ad platform \u2014 the only value observed is a static 0",
      "HubSpot receives only pageview data with no conversion event tracking configured"
    ]
  }
}